Marketing 9 Comments

Email Marketing: The Good News and the Bad News

These changes are wide-ranging and some specific proposals are being consulted on. In addition, the FCA will gather additional evidence and carry out further analysis before any formal decisions can be made on a number of other issues. Andrew Bailey, Chief Executive of the Financial Conduct Authority, said: “High-cost credit is used by over three million consumers in the UK, some of who are the most vulnerable in society. Today, we have proposed a significant package of reforms to ensure they are better protected including the possibility of a cap on rent-to-own lending.

Customer support teams aren’t always at their best. Torn between satisfying a customer on board, and many others juggling for their attention, things can get chaotic. In a bid to attend to everyone, they are sometimes overwhelmed and come across as incompetent, even if that may not be the case.

“The proposals will benefit overdraft and high-cost credit users, rebalancing in the favour of the customer ”

According to a study conducted by LivePerson, 71% of customers expect to get help for their inquiries within five minutes. Anything beyond this is seen as a waste of time. Rising up to the occasion, promptly, is unattainable by most organizations’ support teams as a result of too much work on their plate. Hence, there’s a need for additional help.

The desire to expand workforces comes amid healthy levels of demand, as the proportion of firms concerned about a shortage of orders falls to net 23% globally – the lowest figure recorded in a decade of IBR research. Firms are feeling confident enough to raise prices, with net 36% of firms planning to do so over the next 12 months, while net 50% of firms expect higher profits compared to net 41% a year ago.

The conceptual assortment plan is a list of products, or product placeholders, that are planned for a future selling period. The DAS helps planners start building their assortments based on attributes, current styles, or even products still in development with the PLM system. Deloitte’s solution lets marketers develop one integrated assortment representing multiple channel needs, speeding the decision process that surrounds product exposure timing.

9 Replies to “Email Marketing: The Good News and the Bad News”

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